One thing product teams often underestimate is how much the design of a decision influences the decision itself. A user might have ten options available. Technically, they can choose any of them. But the way those options are ordered, grouped, labeled, and presented can make one choice feel much easier than the others. That’s the…

Experimentation is supposed to help product teams learn faster. But there is a point where running more experiments can actually make the process less useful. I’ve seen teams become so focused on experimentation that every product decision starts becoming a test. Change a button? Test it. Change a workflow? Test it. Change a message? Test…

The Evolution of Positioning as Startups Grow One thing I’ve noticed about startups is that the product rarely stays the same for long. The customer changes. The market changes. The product becomes more capable. New competitors appear. What once made the company different can eventually become table stakes. Yet sometimes the positioning stays exactly where…

How to Read a Funnel One thing I learned pretty early in product management is that a funnel looks simple until you actually have to figure out what is happening inside it. You have users entering at the top, users moving through different steps, and eventually some of them reaching the outcome you care about.…

Early in my product career, I assumed that talking to 10 or 15 customers would give me a reasonable picture of what users wanted. Then I learned an uncomfortable lesson: the people you talk to can matter just as much as what they tell you. If your sample doesn’t represent the broader user population, even…