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Some of My Most Valuable Product Lessons Came From Experiments That Failed
Early in my career, I treated every product experiment like an exam. If the experiment improved the metric we were targeting, it was a success. If it didn’t, I quietly moved on and looked for the next idea. Looking back, I realize I was focusing on the wrong outcome. The purpose of an experiment isn’t…
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The Biggest Difference Between B2B and B2C Products Isn’t the Features. It’s the Users You Build For.
When I first started learning about product management, I thought user segmentation was fairly straightforward. You grouped users based on things like age, location, company size, or how often they used the product. Then I started working on B2B products. Very quickly, I realized something didn’t add up. Two companies of the same size could…
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One Message Doesn’t Work for Every User. And That’s Okay.
A while back, I was reviewing the onboarding emails for one of our products. Every new user received the exact same message. It explained the product, highlighted a few features, and encouraged them to explore. On paper, it looked fine. But something didn’t sit right. Some users had signed up to solve one problem, while…
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Stop Segmenting Users by Who They Are. Start Segmenting Them by the Problems They’re Trying to Solve.
Early in my career, I spent a lot of time thinking about who our users were. Were they enterprise customers or SMBs? Were they recruiters or hiring managers? How large was their company? Those segments were useful, but after a while, I noticed something interesting. Two customers from the same company, with the same job…
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Reliability Is the Feature Customers Remember Most
A few years ago, I was speaking with a customer after a product review. I expected the conversation to revolve around new features or requests for future enhancements. Instead, they said something much simpler. “We just need it to work every time.” At first, it felt like a modest expectation. But the more I thought…