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Engaged vs Disengaged Users: What Your Product Data Is Really Telling You
One of the first things I learned about product analytics is that an “active user” isn’t necessarily an engaged user. A customer might log in every day but barely use the product meaningfully. Another might log in twice a week and complete everything they need. If we simply look at login frequency, we can easily…
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Your Most Active Users Aren’t Always Your Power Users
One of the first things I used to look at when analyzing product usage was frequency. Who logs in the most? Who spends the most time in the product? Who uses the most features? It seemed logical to assume that the most active users were also our most valuable users. Over time, I realized that…
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Stop Segmenting B2B Customers by Company Size. Start Looking at How They Use Your Product
One of the first things I noticed while working on B2B products was how quickly we defaulted to company size when talking about customers. Enterprise. Mid-market. SMB. It was easy to understand and even easier to put into a spreadsheet. But over time, I realized something important. Two companies with 5,000 employees could use the…
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Building a Discovery Culture: Making Curiosity Part of How Teams Work
I’ve worked in product teams where discovery was treated as a phase. We would conduct interviews. Write requirements. Validate an idea. Then move on to delivery. It looked like a healthy product process. But over time, I noticed something. The teams that consistently made better product decisions weren’t necessarily doing more discovery. They had simply…
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Progressive Disclosure: Don’t Show Users Everything on Day One
One of the easiest mistakes to make during onboarding is trying to explain too much. I’ve seen onboarding flows where new users are introduced to dashboards, settings, integrations, advanced features, permissions, reports, and shortcuts before they’ve even completed their first task. The intention is understandable. We want users to know everything the product can do.…