-
Why Great Products Fail Without Clear Positioning
I used to think that if you built a genuinely good product, customers would eventually recognize its value. Experience has made me more cautious about that assumption. A product can be well designed, technically reliable, and genuinely useful, yet still struggle to gain traction. Sometimes the problem isn’t the product. It’s that customers don’t understand…
-
Measuring Experiment ROI
Experimentation is often treated as a numbers game. Run more experiments. Ship more variants. Increase the percentage of the product covered by testing. But there is another question product teams should ask: Are our experiments actually worth the investment? Running an experiment has a cost. Product, design, engineering, analytics, and research time all go into…
-
Detecting Changing Customer Expectations
Customer expectations rarely change overnight. More often, they shift gradually. Something that customers were happy to tolerate a year ago starts becoming frustrating. A workflow that once felt convenient begins to feel slow. A feature that used to differentiate your product becomes something customers simply expect to have. The difficult part is that your customers…
-
Detecting Changing Customer Expectations
Customer expectations rarely change overnight. More often, they shift gradually. Something that customers were happy to tolerate a year ago starts becoming frustrating. A workflow that once felt convenient begins to feel slow. A feature that used to differentiate your product becomes something customers simply expect to have. The difficult part is that your customers…
-
How to Know Whether VoC Is Actually Improving Your Product
It’s easy to say that your product team is customer-centric. It’s much harder to prove that listening to customers is actually making the product better. Many teams collect customer feedback, organize it, discuss it in roadmap meetings, and track feature requests. But none of that tells you whether Voice of Customer is improving the product.…