-
Customer vs User: Positioning for Both Audiences
Customer vs User: Positioning for Both Audiences One of the challenges in B2B product management is that the person buying a product isn’t always the person using it. A department head might approve the purchase. An administrator might configure the system. Employees might use it every day. Leadership might evaluate whether it delivers the expected…
-
Connecting Product Outcomes and Business Strategy
One challenge in product management is making sure that what the product team works on actually matters to the business. A team might improve onboarding, launch new features, increase engagement, or reduce friction in a workflow. These can all be worthwhile improvements. But how do they contribute to the company’s larger goals? If that connection…
-
Listening Beyond Feature Requests
One of the easiest traps in product management is taking customer requests too literally. A customer asks for a dashboard. Another wants an export option. Someone else requests an integration. It’s tempting to turn each request into a backlog item and start thinking about implementation. But customers are usually describing the solution they have in…
-
Default Effects in UX Experiments
One of the simplest changes a product team can make is also one of the most influential: Change the default. Preselect an option. Set a recommended configuration. Start users with a template. Give them a sensible starting point. Users can still change the choice, but many won’t. That’s the default effect, and it can have…
-
Choice Architecture in Digital Products
One thing product teams often underestimate is how much the design of a decision influences the decision itself. A user might have ten options available. Technically, they can choose any of them. But the way those options are ordered, grouped, labeled, and presented can make one choice feel much easier than the others. That’s the…