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Customers Don’t Buy Features. They Buy Solutions to Their Problems.
Early in my career, I was convinced that the best products sold themselves. If a feature was powerful enough, customers would recognize its value. So whenever we launched something new, we talked about the feature. We highlighted what it did, how it worked, and how much effort had gone into building it. The response was……
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Your Feature Might Not Have an Adoption Problem. It Might Have a Positioning Problem.
One of the most frustrating experiences as a Product Manager is launching a feature you’ve spent months building, only to see very few customers use it. I’ve been there. The feature worked exactly as intended. It solved a real problem. Customer feedback during development had been positive. Yet after launch, adoption was far lower than…
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Revenue Is Great. But It Doesn’t Always Mean You’ve Found Product-Market Fit.
Early in my product career, I used to think revenue answered the biggest question every product team asks: “Have we found Product-Market Fit?” The logic seemed simple. Customers are paying. Revenue is growing. We must be building something the market wants. Over time, I realized the relationship isn’t that straightforward. Revenue tells you that someone…
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Why AI Productivity Is a Faulty Metric
Over the past year, I’ve noticed a question showing up in almost every conversation about AI. “How much more productive are we now?” It’s a reasonable question. Companies are investing heavily in AI. Leaders want to justify those investments. Product teams want to demonstrate impact. So we reach for the easiest number we can find.…
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Why Product Teams Should Care About RFM Analysis
For a long time, I looked at product analytics the same way many Product Managers do. I tracked daily active users, retention, feature adoption, and churn. The dashboards were full of numbers, yet I often felt like I was missing an important piece of the story. Two customers could have the same number of logins…