I once had a customer tell me something that sounded almost too simple: “We don’t need the product to surprise us. We need it to work.” That sentence stayed with me. As Product Managers, we naturally spend a lot of time thinking about what’s next. New features, better experiences, AI capabilities, integrations, and ambitious roadmaps.…
One of the first product metrics I remember getting excited about was DAU/MAU. The number looked simple. Daily Active Users divided by Monthly Active Users. One percentage that seemed to answer a big question: “How often are people coming back to our product?” It is useful. But after working with product metrics for a while,…
One question has stayed with me throughout my journey as a Product Manager. “If we didn’t build this feature, what customer problem would remain unsolved?” It sounds simple, but it’s surprisingly difficult to answer. Early in my career, I spent a lot of time discussing features. Roadmaps were filled with requests from customers, ideas from…
Early in my product management career, I thought productivity looked something like this: More roadmap items completed. More features released. More sprint goals achieved. If we were shipping consistently, we were succeeding. At least that’s what I believed. Then something unexpected happened. Despite delivering features almost every sprint, customer satisfaction barely improved. Support tickets kept…
Early in my career, I thought every product initiative needed one success metric. If we wanted to improve activation, we’d measure activation. If we wanted to increase feature adoption, we’d measure adoption. If we wanted to improve conversions, we’d focus on conversion rate. It sounded logical. Until one experiment taught me otherwise. We redesigned part…