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Design Thinking in Product Discovery
One lesson I’ve learned in product management is that good ideas aren’t necessarily good opportunities. A customer might ask for a feature. A stakeholder might have a strong opinion. Product data might show an obvious drop-off. All of these are useful signals. But before deciding what to build, we need to understand the problem behind…
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Why Great Products Fail Without Clear Positioning
I used to think that if you built a genuinely good product, customers would eventually recognize its value. Experience has made me more cautious about that assumption. A product can be well designed, technically reliable, and genuinely useful, yet still struggle to gain traction. Sometimes the problem isn’t the product. It’s that customers don’t understand…
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Measuring Experiment ROI
Experimentation is often treated as a numbers game. Run more experiments. Ship more variants. Increase the percentage of the product covered by testing. But there is another question product teams should ask: Are our experiments actually worth the investment? Running an experiment has a cost. Product, design, engineering, analytics, and research time all go into…
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Detecting Changing Customer Expectations
Customer expectations rarely change overnight. More often, they shift gradually. Something that customers were happy to tolerate a year ago starts becoming frustrating. A workflow that once felt convenient begins to feel slow. A feature that used to differentiate your product becomes something customers simply expect to have. The difficult part is that your customers…
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Detecting Changing Customer Expectations
Customer expectations rarely change overnight. More often, they shift gradually. Something that customers were happy to tolerate a year ago starts becoming frustrating. A workflow that once felt convenient begins to feel slow. A feature that used to differentiate your product becomes something customers simply expect to have. The difficult part is that your customers…