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Asking Better Questions During User Research
One of the biggest mistakes I’ve made in user research is thinking that asking more questions would automatically lead to better insights. It doesn’t. A 60-minute interview can produce very little useful information if the questions are too broad, leading, or focused on hypothetical situations. Good research isn’t just about getting customers to talk. It’s…
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From Insights to Product Strategy
Product teams rarely struggle to find information. We have customer interviews, product analytics, support tickets, market research, sales feedback, competitive analysis, and experiment results. The harder part is turning all of that information into a clear product strategy. An insight isn’t valuable simply because it is interesting. It becomes valuable when it changes how you…
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Opportunity Solution Trees Explained
One challenge I’ve seen in product teams is that the path from a business goal to a product decision can become surprisingly messy. Leadership sets an outcome. Customers raise problems. Stakeholders suggest features. Someone has an idea in a meeting. Before long, the roadmap becomes a collection of solutions without a clear connection to the…
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Design Thinking in Product Discovery
One lesson I’ve learned in product management is that good ideas aren’t necessarily good opportunities. A customer might ask for a feature. A stakeholder might have a strong opinion. Product data might show an obvious drop-off. All of these are useful signals. But before deciding what to build, we need to understand the problem behind…
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Why Great Products Fail Without Clear Positioning
I used to think that if you built a genuinely good product, customers would eventually recognize its value. Experience has made me more cautious about that assumption. A product can be well designed, technically reliable, and genuinely useful, yet still struggle to gain traction. Sometimes the problem isn’t the product. It’s that customers don’t understand…