For a long time, I looked at revenue growth as one of the clearest signs that a product was doing well. New customers were coming in. Revenue was increasing. The business was growing. But there was a question I wasn’t asking often enough: What are our existing customers doing? Are they staying? Are they spending…
One of the first things I learned about experimentation was to wait for statistical significance. If an A/B test didn’t reach the magic threshold, the answer seemed simple: “The experiment didn’t work.” But product decisions rarely feel that simple. Sometimes an experiment shows a promising improvement but doesn’t have enough data yet. Sometimes the result…
Stop Asking What Customers Want. Ask What They’re Trying to Get Done. One of the biggest changes in how I approach product discovery came when I started looking beyond what customers were asking for. Earlier in my product career, I would often ask customers questions like: “What feature would you like us to build?” The…
I once had a customer tell me something that sounded almost too simple: “We don’t need the product to surprise us. We need it to work.” That sentence stayed with me. As Product Managers, we naturally spend a lot of time thinking about what’s next. New features, better experiences, AI capabilities, integrations, and ambitious roadmaps.…
One of the first product metrics I remember getting excited about was DAU/MAU. The number looked simple. Daily Active Users divided by Monthly Active Users. One percentage that seemed to answer a big question: “How often are people coming back to our product?” It is useful. But after working with product metrics for a while,…