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Default Effects in UX Experiments
One of the simplest changes a product team can make is also one of the most influential: Change the default. Preselect an option. Set a recommended configuration. Start users with a template. Give them a sensible starting point. Users can still change the choice, but many won’t. That’s the default effect, and it can have…
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Choice Architecture in Digital Products
One thing product teams often underestimate is how much the design of a decision influences the decision itself. A user might have ten options available. Technically, they can choose any of them. But the way those options are ordered, grouped, labeled, and presented can make one choice feel much easier than the others. That’s the…
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Experiment Fatigue and How to Avoid It
Experimentation is supposed to help product teams learn faster. But there is a point where running more experiments can actually make the process less useful. I’ve seen teams become so focused on experimentation that every product decision starts becoming a test. Change a button? Test it. Change a workflow? Test it. Change a message? Test…
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Building Positioning for Different Customer Segments
One thing I’ve learned about positioning is that the same product can mean very different things to different customers. A product may help one customer save time, another reduce risk, and another improve collaboration. The underlying product hasn’t changed. What has changed is the problem the customer cares about. That is why strong positioning often…
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Asking Better Questions During User Research
One of the biggest mistakes I’ve made in user research is thinking that asking more questions would automatically lead to better insights. It doesn’t. A 60-minute interview can produce very little useful information if the questions are too broad, leading, or focused on hypothetical situations. Good research isn’t just about getting customers to talk. It’s…