One of the easiest mistakes to make during onboarding is trying to explain too much. I’ve seen onboarding flows where new users are introduced to dashboards, settings, integrations, advanced features, permissions, reports, and shortcuts before they’ve even completed their first task. The intention is understandable. We want users to know everything the product can do.…
I’ve lost count of how many times I’ve seen a product tour appear immediately after signing up. “Welcome to the platform.” “Here’s your dashboard.” “Here’s where you manage settings.” “Here’s our latest feature.” “Click Next.” By the fifth or sixth screen, I usually want to click Skip. And that made me wonder: Do product tours…
One of the most expensive mistakes in product management is building something customers never wanted. It sounds obvious, but it happens more often than we like to admit. A team can spend weeks designing a feature, months developing it, and significant effort launching it, only to discover that customer interest is far lower than expected.…
One of the biggest onboarding mistakes I’ve seen is designing the experience around the product instead of the user. We introduce the dashboard. Then the navigation. Then five features. Then settings. Then integrations. By the end, the user knows more about the product, but still hasn’t accomplished what they came here to do. That’s when…
For years, product teams have treated onboarding as a fixed journey. Sign up. Complete your profile. Watch a product tour. Try a feature. Hopefully, reach the “aha” moment. It works reasonably well. But there is a problem. Not every user starts with the same goal, the same level of experience, or the same amount of…