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How Positioning Impacts Roadmap Decisions
One thing I’ve noticed about product roadmaps is that teams can have perfectly reasonable ideas and still end up building a product that feels directionless. A customer requests a feature. A competitor launches something new. Sales identifies a gap. Another team proposes an improvement. Individually, each request might make sense. But when you put them…
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Competitive Differentiation: Standing Out in Crowded Markets
One challenge in product management is explaining why customers should choose your product when several alternatives seem equally capable. Open a few competitor websites and you’ll notice a pattern. Everyone promises to save time, improve productivity, simplify workflows, and deliver better insights. The features might differ, but the messaging often sounds remarkably similar. In a…
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Customer vs User: Positioning for Both Audiences
Customer vs User: Positioning for Both Audiences One of the challenges in B2B product management is that the person buying a product isn’t always the person using it. A department head might approve the purchase. An administrator might configure the system. Employees might use it every day. Leadership might evaluate whether it delivers the expected…
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Connecting Product Outcomes and Business Strategy
One challenge in product management is making sure that what the product team works on actually matters to the business. A team might improve onboarding, launch new features, increase engagement, or reduce friction in a workflow. These can all be worthwhile improvements. But how do they contribute to the company’s larger goals? If that connection…
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Listening Beyond Feature Requests
One of the easiest traps in product management is taking customer requests too literally. A customer asks for a dashboard. Another wants an export option. Someone else requests an integration. It’s tempting to turn each request into a backlog item and start thinking about implementation. But customers are usually describing the solution they have in…