The Double Diamond framework, developed by the UK Design Council, is a structured approach that helps product teams tackle complex problems through design thinking. It ensures that teams not only build the right product but also build it the right way by focusing on user needs.
What Is the Double Diamond Framework?
The framework consists of two diamonds, each representing phases of divergent (exploration) and convergent (focus) thinking:
- Discover (Diverge) – Gather insights through research, interviews, and data analysis to explore user challenges.
- Define (Converge) – Synthesize findings into a clear problem statement, ensuring focus on solving the right problem.
- Develop (Diverge) – Generate multiple ideas and prototypes to explore different solutions.
- Deliver (Converge) – Test, refine, and implement the most effective solution for a successful product launch.
This iterative process helps teams avoid premature conclusions and ensures solutions are user-centric and well-validated.
Why Use the Double Diamond Framework?
- User-Centric Approach – Encourages deep research to build solutions that truly meet user needs.
- Encourages Innovation – Promotes ideation before committing to a single solution.
- Reduces Risk – Helps teams avoid costly mistakes by ensuring the right problem is solved.
- Flexible & Scalable – Can be applied across industries and product types.
Applying the Double Diamond in Product Development
- Discover: Conduct user research through surveys, interviews, and analytics.
- Define: Identify the real problem by synthesizing insights into a problem statement.
- Develop: Brainstorm, prototype, and validate multiple solutions before deciding on the best one.
- Deliver: Test the final solution, refine based on feedback, and launch iteratively.
Final Thoughts
The Double Diamond framework provides a structured way to balance creativity with focus, ensuring that product teams build valuable, user-driven solutions. By following this method, companies can reduce risk, foster innovation, and deliver products that truly resonate with their audience.