One of the first things I used to look at when analyzing product usage was frequency. Who logs in the most? Who spends the most time in the product? Who uses the most features? It seemed logical to assume that the most active users were also our most valuable users. Over time, I realized that…

One of the first things I noticed while working on B2B products was how quickly we defaulted to company size when talking about customers. Enterprise. Mid-market. SMB. It was easy to understand and even easier to put into a spreadsheet. But over time, I realized something important. Two companies with 5,000 employees could use the…

I’ve worked in product teams where discovery was treated as a phase. We would conduct interviews. Write requirements. Validate an idea. Then move on to delivery. It looked like a healthy product process. But over time, I noticed something. The teams that consistently made better product decisions weren’t necessarily doing more discovery. They had simply…

One of the easiest mistakes to make during onboarding is trying to explain too much. I’ve seen onboarding flows where new users are introduced to dashboards, settings, integrations, advanced features, permissions, reports, and shortcuts before they’ve even completed their first task. The intention is understandable. We want users to know everything the product can do.…

I’ve lost count of how many times I’ve seen a product tour appear immediately after signing up. “Welcome to the platform.” “Here’s your dashboard.” “Here’s where you manage settings.” “Here’s our latest feature.” “Click Next.” By the fifth or sixth screen, I usually want to click Skip. And that made me wonder: Do product tours…